4 ways to write powerful LinkedIn job descriptions

4 ways to write powerful LinkedIn job descriptions 4 ways to write powerful LinkedIn job descriptions Ive written before about how to write great LinkedIn headlines and how to create awesome summaries. Now its time to talk about job descriptions, because these are a key part of how you present yourself on LinkedIn and most people get them wrong.1. Dont cut and paste from your resumeLinkedIn is not your resume. Your profile should be less formal than your resume, because web communication in general is informal. That doesnt mean unprofessional but it does mean that you should write your LinkedIn job descriptions in the first person (I) and write as though you were speaking.2. Dont just write a job descriptionBy this I mean, dont just describe your duties. Instead, include the challenges you faced and a few of the best results you achieved. For example, here is one of my LinkedIn job descriptionsVP, HRAcclaim EntertainmentPublic Company 501-1000 employees AKLM Computer Games industry1 999 2003 (4 years)I was accountable for developing and executing HR strategy for this grenzberschreitend video game developer, and led a team of HR reps in the US and UK. I worked closely with the Co-founders, CFO and the Boards Compensation Committee.I joined Acclaim in a difficult period for the company and faced many challenges due to financial difficulties and frequent management changes.Successes included reducing employee turnover by 25%, cutting cost-per-hire by 77% by implementing a leading-edge recruitment system, overhauling compensation systems, and managing 4 challenging international downsizing initiatives.3. Be conciseWrite no mora than 3 short paragraphs as recruiters will want you to cut to the chase. This means its important to pick the most salient information and the most impressive accomplishments. If you can say what you need to say in less than 3 paragraphs, do it, but dont omit valuable details that might help to attract recruiters.4. Choose quantifiable resu lts if possibleIf you can, choose results that you can quantify as I did in the example above. The more specific you can be about your achievements, the more believable and impressive they will sound to recruiters.However, when including numbers, be sure youre not revealing confidential information that your employer wouldnt be comfortable with you sharing. (This is particularly true of publicly traded companies). While you can usually get away with doing this on a resume, LinkedIn is obviously much more public and youll need to very careful about what you reveal. If you cant use the actual numbers, you may be able to say things like double figures or a sizeable increase. If you do this, explain why by adding (exact numbers confidential) after your statement.In summaryBy following these four guidelines for every one of your LinkedIn job descriptions, youll create a compelling story of success throughout your profile, giving recruiters a great reason to get in touch. Best of luck